Kumar, N. (2013). Brand Breakout. Palgrava Macmillan.
Cita Chicago (17th ed.)Kumar, Nirmalya. Brand Breakout. New York: Palgrava Macmillan, 2013.
Cita MLA (9th ed.)Kumar, Nirmalya. Brand Breakout. Palgrava Macmillan, 2013.
Atenció: Aquestes cites poden no estar 100% correctes.