APA (7th ed.) Citation

Kumar, N. (2013). Brand Breakout. Palgrava Macmillan.

Chicago Style (17th ed.) Citation

Kumar, Nirmalya. Brand Breakout. New York: Palgrava Macmillan, 2013.

MLA (9th ed.) Citation

Kumar, Nirmalya. Brand Breakout. Palgrava Macmillan, 2013.