The Handbook for Focus Group Research
As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducti...
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| Autor principal: | |
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| Formato: | Livro |
| Idioma: | inglês |
| Publicado em: |
New York
Lexington Books An Imprint of Macmillan, Inc.
1993
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| Edição: | Rev. ed. |
| Assuntos: | |
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| Resumo: | As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups. |
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| Descrição Física: | xviii, 222 p. |
| ISBN: | 0669277991 |