The Handbook for Focus Group Research

As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducti...

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Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Greenbaum, Thomas L.
Fformat: Llyfr
Iaith:Saesneg
Cyhoeddwyd: New York Lexington Books An Imprint of Macmillan, Inc. 1993
Rhifyn:Rev. ed.
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