Creating Powerful Brands
This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real exa...
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| Autor Principal: | |
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| Outros autores: | , |
| Formato: | Libro |
| Idioma: | inglés |
| Publicado: |
New York
Routeldge An Imprint of Taylor & Francis Group
2012
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| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_827000000000000_DEC |7 0 |9 10904 |a 50008178 |b 50008178 |d 2020-01-15 |e Gifted by Dr. Abhilash Ponnam |l 0 |o 658.827 DEC |p J4304 |r 2020-02-15 00:00:00 |w 2020-02-15 |y BK | ||
| 999 | |c 6171 |d 6171 | ||
| 020 | |a 9781856178495 | ||
| 082 | |a 658.827 |b DEC | ||
| 100 | |a De Chernatony, Leslie |9 6242 | ||
| 245 | |a Creating Powerful Brands | ||
| 260 | |a New York |b Routeldge An Imprint of Taylor & Francis Group |c 2012 | ||
| 300 | |a xv, 483 p. | ||
| 520 | |a This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. Bullets: . Summarises the latest thinking and best practice in the domain of branding . All new real marketing campaigns show how branding theories are implemented in practice . Brought right up to date with a clear European and UK focus Undergraduate busin. | ||
| 650 | |a Product Management |9 461 | ||
| 650 | |a Branding - Marketing |9 866 | ||
| 700 | |a McDonald, Malcolm |9 6243 | ||
| 700 | |a Wallace, Elaine |9 6244 | ||