Creating Powerful Brands

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This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real exa...

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Bibliografiske detaljer
Hovedforfatter:	De Chernatony, Leslie
Andre forfattere:	McDonald, Malcolm, Wallace, Elaine
Format:	Bog
Sprog:	engelsk
Udgivet:	New York Routeldge An Imprint of Taylor & Francis Group 2012
Fag:	Product Management Branding - Marketing
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

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