Creating Powerful Brands
This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real exa...
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| Lenguaje: | inglés |
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New York
Routeldge An Imprint of Taylor & Francis Group
2012
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