Creating Powerful Brands

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This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real exa...

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Dades bibliogràfiques
Autor principal:	De Chernatony, Leslie
Altres autors:	McDonald, Malcolm, Wallace, Elaine
Format:	Llibre
Idioma:	anglès
Publicat:	New York Routeldge An Imprint of Taylor & Francis Group 2012
Matèries:	Product Management Branding - Marketing
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

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