Creating Powerful Brands

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This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real exa...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	De Chernatony, Leslie
Awduron Eraill:	McDonald, Malcolm, Wallace, Elaine
Fformat:	Llyfr
Iaith:	Saesneg
Cyhoeddwyd:	New York Routeldge An Imprint of Taylor & Francis Group 2012
Pynciau:	Product Management Branding - Marketing
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

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