Creating Powerful Brands

Taispeáin leaganacha eile (1)

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real exa...

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Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	De Chernatony, Leslie
Rannpháirtithe:	McDonald, Malcolm, Wallace, Elaine
Formáid:	LEABHAR
Teanga:	Béarla
Foilsithe / Cruthaithe:	New York Routeldge An Imprint of Taylor & Francis Group 2012
Ábhair:	Product Management Branding - Marketing
Clibeanna:	Cuir clib leis Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!

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