Creating Powerful Brands

अन्य संस्करण दिखाएं (1)

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real exa...

पूर्ण विवरण

में बचाया:

ग्रंथसूची विवरण
मुख्य लेखक:	De Chernatony, Leslie
अन्य लेखक:	McDonald, Malcolm, Wallace, Elaine
स्वरूप:	पुस्तक
भाषा:	अंग्रेज़ी
प्रकाशित:	New York Routeldge An Imprint of Taylor & Francis Group 2012
विषय:	Product Management Branding - Marketing
टैग:	टैग जोड़ें कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!

समान संसाधन

Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation
द्वारा: Sarin, Sharad
प्रकाशित: (2016)

Brands and Branding
द्वारा: Brown, Stephen
प्रकाशित: (2016)

Duct Tape Selling: Think like a Marketer, Sell like a Superstar
द्वारा: Jantsch, John
प्रकाशित: (2014)

CREATING POWERFUL BRANDS
द्वारा: DE CHERNATONY LESLIE
प्रकाशित: (1993)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
द्वारा: Keller, Kevin Lane
प्रकाशित: (2012)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
द्वारा: Keller, Kevin Lane
प्रकाशित: (2017)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
द्वारा: Keller, Kevin Lane
प्रकाशित: (2013)

From Brand Vision to Brand Evaluation
द्वारा: Chernatony, Leslie de
प्रकाशित: (2006)

The Definitive Book of Branding
प्रकाशित: (2014)

Brand Media Strategy: Integrated Communications Planning in the Digital Era
द्वारा: Young, Antony
प्रकाशित: (2014)

Creating Passion Brands
द्वारा: Edwards, Helen
प्रकाशित: (2006)

Titan: Inside India's Most Successful Consumer Brand
द्वारा: Kamath, Vinay
प्रकाशित: (2018)

Essential guide to doing your research project
द्वारा: O'Leary, Zina

Development and evaluation of Cochleate delivery system for Hesperidin
द्वारा: Kaur Komaldeep

Profitable Customer Engagement: Concepts, Metrics, and Strategies
द्वारा: Kumar, V.
प्रकाशित: (2013)

Brand immortality
द्वारा: Pringle, Hamish
प्रकाशित: (2009)

Brand Breakout
द्वारा: Kumar, Nirmalya
प्रकाशित: (2013)

Brand Meaning
द्वारा: Batey, Mark
प्रकाशित: (2008)

Branding in a Competitive Marketplace
द्वारा: Baisya, Rajat K.
प्रकाशित: (2013)

Creating Passion Brands : getting to the heart of branding
द्वारा: Edward Helen
प्रकाशित: (2006)

CREATING POWERFUL BRANDS
द्वारा: CHERNATONY LESLIE D
प्रकाशित: (2006)

Brand bubble
द्वारा: Gerzema, John
प्रकाशित: (2008)

Brand bubble
द्वारा: Gerzema, John
प्रकाशित: (2008)

Designing Brand Identity : an essential guide for the entire branding team
द्वारा: Wheeler, Alina
प्रकाशित: (2018)

Building Successful BRANDS in the 21st Century (Audio Book)
द्वारा: Muthuraman, B
प्रकाशित: (2004)

The power of cult branding
द्वारा: Rogar, Matthew
प्रकाशित: (2002)

Brand marketing book : creating, managing, and extending the value of your brand
द्वारा: Marconi,Joe
प्रकाशित: (1999)

Brand Power
द्वारा: Stobart Paul
प्रकाशित: (1994)

MARKETING AND BRANDING
द्वारा: KUMAR RAMESH
प्रकाशित: (2007)

Brand Harmony
द्वारा: Yastrow Steve
प्रकाशित: (2006)

Primal Branding : create zealots for your brand, your company, and your future
द्वारा: Hanlon Patrick
प्रकाशित: (2006)

Product Strategy and Management
द्वारा: Baker, Michael
प्रकाशित: (2018)

Building Brand Value : five steps to building powerful brands
द्वारा: Parameswaran M.G
प्रकाशित: (2006)

Product and Brand Management
द्वारा: Panda, Tapan K.
प्रकाशित: (2016)

Leading the Starbucks Way: 5 Principles for Connecting with your Customers, your Products and your People
द्वारा: Michelli, Joseph A.
प्रकाशित: (2014)

Brand Management
द्वारा: Dutta Kirti
प्रकाशित: (2012)

Understanding consumers: building powerful brands...
द्वारा: Parameswaran, M.
प्रकाशित: (2003)

The International Brand Valuation Manual
द्वारा: Salinas, Gabriela
प्रकाशित: (2009)

United We Brand
द्वारा: Moser Mike
प्रकाशित: (2003)

Brand Magic: The Art and Science of Creating Successful Brands
द्वारा: D'Souza Alan
प्रकाशित: (2021)