Creating Powerful Brands

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This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real exa...

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書誌詳細
第一著者:	De Chernatony, Leslie
その他の著者:	McDonald, Malcolm, Wallace, Elaine
フォーマット:	図書
言語:	英語
出版事項:	New York Routeldge An Imprint of Taylor & Francis Group 2012
主題:	Product Management Branding - Marketing
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

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