Creating Powerful Brands

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This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real exa...

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Opis bibliograficzny
1. autor:	De Chernatony, Leslie
Kolejni autorzy:	McDonald, Malcolm, Wallace, Elaine
Format:	Książka
Język:	angielski
Wydane:	New York Routeldge An Imprint of Taylor & Francis Group 2012
Hasła przedmiotowe:	Product Management Branding - Marketing
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

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