Creating Powerful Brands

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This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real exa...

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Библиографические подробности
Главный автор:	De Chernatony, Leslie
Другие авторы:	McDonald, Malcolm, Wallace, Elaine
Формат:	‌
Язык:	английский
Опубликовано:	New York Routeldge An Imprint of Taylor & Francis Group 2012
Предметы:	Product Management Branding - Marketing
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

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