Creating Powerful Brands

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This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real exa...

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Bibliografske podrobnosti
Glavni avtor:	De Chernatony, Leslie
Drugi avtorji:	McDonald, Malcolm, Wallace, Elaine
Format:	Knjiga
Jezik:	angleščina
Izdano:	New York Routeldge An Imprint of Taylor & Francis Group 2012
Teme:	Product Management Branding - Marketing
Oznake:	Označite Brez oznak, prvi označite!

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