Creating Powerful Brands

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This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real exa...

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Detaylı Bibliyografya
Yazar:	De Chernatony, Leslie
Diğer Yazarlar:	McDonald, Malcolm, Wallace, Elaine
Materyal Türü:	Kitap
Dil:	İngilizce
Baskı/Yayın Bilgisi:	New York Routeldge An Imprint of Taylor & Francis Group 2012
Konular:	Product Management Branding - Marketing
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

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