Creating Powerful Brands

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This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real exa...

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書目詳細資料
主要作者:	De Chernatony, Leslie
其他作者:	McDonald, Malcolm, Wallace, Elaine
格式:	圖書
語言:	英语
出版:	New York Routeldge An Imprint of Taylor & Francis Group 2012
主題:	Product Management Branding - Marketing
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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