Creating Powerful Brands

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real exa...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: De Chernatony, Leslie
Beste egile batzuk: McDonald, Malcolm, Wallace, Elaine
Formatua: Liburua
Hizkuntza:ingelesa
Argitaratua: New York Routeldge An Imprint of Taylor & Francis Group 2012
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