Cita APA (7a ed.)

Aaker, D. A., Kumar, V., Leone, R. P., Day, G. S., & Adapted by Das, G. (2019). Marketing Research. Wiley India Pvt. Ltd.

Cita Chicago Style (17a ed.)

Aaker, David A., V. Kumar, Robert P. Leone, George S. Day, y Gopal Adapted by Das. Marketing Research. New Delhi: Wiley India Pvt. Ltd, 2019.

Cita MLA (9a ed.)

Aaker, David A., et al. Marketing Research. Wiley India Pvt. Ltd, 2019.