Dyche, J. (2011). The CRM Handbook: A Business Guide to Customer Relationship Management. Pearson India Education Pvt. Ltd.
Cita Chicago (17th ed.)Dyche, Jill. The CRM Handbook: A Business Guide to Customer Relationship Management. New Delhi: Pearson India Education Pvt. Ltd, 2011.
Cita MLA (9th ed.)Dyche, Jill. The CRM Handbook: A Business Guide to Customer Relationship Management. Pearson India Education Pvt. Ltd, 2011.
Atenció: Aquestes cites poden no estar 100% correctes.