Dyche, J. (2011). The CRM Handbook: A Business Guide to Customer Relationship Management. Pearson India Education Pvt. Ltd.
Cita Chicago Style (17a ed.)Dyche, Jill. The CRM Handbook: A Business Guide to Customer Relationship Management. New Delhi: Pearson India Education Pvt. Ltd, 2011.
Cita MLA (9a ed.)Dyche, Jill. The CRM Handbook: A Business Guide to Customer Relationship Management. Pearson India Education Pvt. Ltd, 2011.
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