The 22 Immutable Laws of Marketing
Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions.
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| Další autoři: | |
| Médium: | Kniha |
| Jazyk: | angličtina |
| Vydáno: |
London
Profile Books Ltd.
2007
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| 082 | |a 658.8 |b RIE | ||
| 100 | |a Ries, Al |9 625 | ||
| 245 | |a The 22 Immutable Laws of Marketing | ||
| 260 | |a London |b Profile Books Ltd. |c 2007 | ||
| 300 | |a xii, 143 p. | ||
| 520 | |a Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions. | ||
| 650 | |a Marketing |9 6414 | ||
| 650 | |a Negotiation |9 429 | ||
| 700 | |a Trout, Jack |9 6415 | ||