The 22 Immutable Laws of Marketing

Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions.

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Bibliografiske detaljer
Hovedforfatter: Ries, Al
Andre forfattere: Trout, Jack
Format: Bog
Sprog:engelsk
Udgivet: London Profile Books Ltd. 2007
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