The 22 Immutable Laws of Marketing

Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions.

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Ries, Al
Beste egile batzuk: Trout, Jack
Formatua: Liburua
Hizkuntza:ingelesa
Argitaratua: London Profile Books Ltd. 2007
Gaiak:
Etiketak: Etiketa erantsi
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NMIMS Hyderabad -

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Sailkapena: 658.8 RIE
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