The 22 Immutable Laws of Marketing

Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions.

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Bibliografske podrobnosti
Glavni avtor: Ries, Al
Drugi avtorji: Trout, Jack
Format: Knjiga
Jezik:angleščina
Izdano: London Profile Books Ltd. 2007
Teme:
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