Cita APA (7th ed.)

Jain, S. C. (2008). Marketing Strategy: Planning, Implementation and Control. Cengage Learning India Pvt. Ltd.

Cita Chicago (17th ed.)

Jain, Subhash C. Marketing Strategy: Planning, Implementation and Control. New Delhi: Cengage Learning India Pvt. Ltd, 2008.

Cita MLA (9th ed.)

Jain, Subhash C. Marketing Strategy: Planning, Implementation and Control. Cengage Learning India Pvt. Ltd, 2008.