Jain, S. C. (2008). Marketing Strategy: Planning, Implementation and Control. Cengage Learning India Pvt. Ltd.
Chicago-čujuhus (17. p.)Jain, Subhash C. Marketing Strategy: Planning, Implementation and Control. New Delhi: Cengage Learning India Pvt. Ltd, 2008.
MLA-čujuhus (9. p.)Jain, Subhash C. Marketing Strategy: Planning, Implementation and Control. Cengage Learning India Pvt. Ltd, 2008.
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