Cateora, P. R., Money, R. B., Gilly, M. C., & Graham, J. L. (2020). International Marketing (18th ed.). McGraw Hill Education (India) Pvt. Ltd.
Cita Chicago (17th ed.)Cateora, Philip R., R. Bruce Money, Mary C. Gilly, i John L. Graham. International Marketing. 18th ed. Chennai: McGraw Hill Education (India) Pvt. Ltd, 2020.
Cita MLA (9th ed.)Cateora, Philip R., et al. International Marketing. 18th ed. McGraw Hill Education (India) Pvt. Ltd, 2020.
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