Cateora, P. R., Money, R. B., Gilly, M. C., & Graham, J. L. (2020). International Marketing (18th ed.). McGraw Hill Education (India) Pvt. Ltd.
Chicago Style (17th ed.) CitationCateora, Philip R., R. Bruce Money, Mary C. Gilly, and John L. Graham. International Marketing. 18th ed. Chennai: McGraw Hill Education (India) Pvt. Ltd, 2020.
MLA (9th ed.) CitationCateora, Philip R., et al. International Marketing. 18th ed. McGraw Hill Education (India) Pvt. Ltd, 2020.
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