Strategic Management: Text and Cases

Provides readers a treatment of traditional strategic management topics, application of strategic management concepts to real-world examples, and interwoven contemporary themes revolving around globalization, technology, ethics, environmental sustainability and entrepreneurship. This title also offe...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Dess, Gregory G.
مؤلفون آخرون: Lumpkin, G. T., Eisner, Alan B.
التنسيق: كتاب
اللغة:الإنجليزية
منشور في: Chennai McGraw Hill Education (India) Pvt. Ltd. 2018
الطبعة:8th ed.
الموضوعات:
الوسوم: إضافة وسم
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الوصف
الملخص:Provides readers a treatment of traditional strategic management topics, application of strategic management concepts to real-world examples, and interwoven contemporary themes revolving around globalization, technology, ethics, environmental sustainability and entrepreneurship. This title also offers financial data and videos to match each case.
وصف المادة:Indian Edition
وصف مادي:xxxviii, 778 p.
ردمك:9789353163532