Strategic Management: Text and Cases

Provides readers a treatment of traditional strategic management topics, application of strategic management concepts to real-world examples, and interwoven contemporary themes revolving around globalization, technology, ethics, environmental sustainability and entrepreneurship. This title also offe...

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Glavni avtor: Dess, Gregory G.
Drugi avtorji: Lumpkin, G. T., Eisner, Alan B.
Format: Knjiga
Jezik:angleščina
Izdano: Chennai McGraw Hill Education (India) Pvt. Ltd. 2018
Izdaja:8th ed.
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Izvleček:Provides readers a treatment of traditional strategic management topics, application of strategic management concepts to real-world examples, and interwoven contemporary themes revolving around globalization, technology, ethics, environmental sustainability and entrepreneurship. This title also offers financial data and videos to match each case.
Opis knjige/članka:Indian Edition
Fizični opis:xxxviii, 778 p.
ISBN:9789353163532