Strategic Management of Technological Innovation
This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Chennai
McGraw Hill Education (India) Pvt. Ltd.
2020
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| Edition: | 6th ed. |
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| Summary: | This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. |
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| Physical Description: | xxi, 365 p. |
| ISBN: | 9789353168315 |