Strategic Management of Technological Innovation
This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Chennai
McGraw Hill Education (India) Pvt. Ltd.
2020
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| Edition: | 6th ed. |
| Subjects: | |
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| 020 | |a 9789353168315 | ||
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| 100 | |a Schilling, Melissa A. |9 6633 | ||
| 245 | |a Strategic Management of Technological Innovation | ||
| 250 | |a 6th ed. | ||
| 260 | |a Chennai |b McGraw Hill Education (India) Pvt. Ltd. |c 2020 | ||
| 300 | |a xxi, 365 p. | ||
| 520 | |a This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. | ||
| 650 | |a Technological Innovations - Management |9 6634 | ||
| 650 | |a New Products - Management |9 518 | ||
| 700 | |a Shankar, Ravi |9 6635 | ||