Strategic Management of Technological Innovation

This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Schilling, Melissa A.
Awduron Eraill: Shankar, Ravi
Fformat: Llyfr
Iaith:Saesneg
Cyhoeddwyd: Chennai McGraw Hill Education (India) Pvt. Ltd. 2020
Rhifyn:6th ed.
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

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