Strategic Management of Technological Innovation
This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
में बचाया:
मुख्य लेखक: | Schilling, Melissa A. |
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अन्य लेखक: | Shankar, Ravi |
स्वरूप: | पुस्तक |
भाषा: | अंग्रेज़ी |
प्रकाशित: |
Chennai
McGraw Hill Education (India) Pvt. Ltd.
2020
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संस्करण: | 6th ed. |
विषय: | |
टैग: |
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समान संसाधन
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Strategic Management of Technology and Innovation
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The Power of Little Ideas: A Low-Risk, High-Reward Approach to Innovation
द्वारा: Robertson, David
प्रकाशित: (2017) -
Strategic Management of Technological Innovation
द्वारा: Schilling, Melissa A
प्रकाशित: (2008) -
New Product Planning
द्वारा: Kahn, Kenneth B.
प्रकाशित: (2001) -
The Management of Technology and Innovation
द्वारा: White, Margaret A.
प्रकाशित: (2007)