Strategic Management of Technological Innovation

This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.

-д хадгалсан:
Номзүйн дэлгэрэнгүй
Үндсэн зохиолч: Schilling, Melissa A.
Бусад зохиолчид: Shankar, Ravi
Формат: Ном
Хэл сонгох:англи
Хэвлэсэн: Chennai McGraw Hill Education (India) Pvt. Ltd. 2020
Хэвлэл:6th ed.
Нөхцлүүд:
Шошгууд: Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!