Cita APA (7th ed.)

Saxena, R. (2020). Marketing Management (6th ed.). McGraw Hill Education (India) Pvt. Ltd.

Cita Chicago (17th ed.)

Saxena, Rajan. Marketing Management. 6th ed. Chennai: McGraw Hill Education (India) Pvt. Ltd, 2020.

Cita MLA (9th ed.)

Saxena, Rajan. Marketing Management. 6th ed. McGraw Hill Education (India) Pvt. Ltd, 2020.