Cita APA (7th ed.)

Shah, K. (2019). Advertising and Integrated Marketing Communications. McGraw Hill Education (India) Pvt. Ltd.

Cita Chicago (17th ed.)

Shah, Kruti. Advertising and Integrated Marketing Communications. Chennai: McGraw Hill Education (India) Pvt. Ltd, 2019.

Cita MLA (9th ed.)

Shah, Kruti. Advertising and Integrated Marketing Communications. McGraw Hill Education (India) Pvt. Ltd, 2019.