The Making of Star India: The Amazing Story of Rupert Murdoch's India Adventure
When Rupert Murdoch, executive chairman, News Corporation, blew up more than $870 million buying Star TV from Richard Li in the early 1990s, analysts were dismayed. Why on earth had Murdoch invested in a pan-Asian broadcaster that was neither fish nor fowl?More than twenty-five years later, with rev...
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| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | Αγγλικά |
| Έκδοση: |
New Delhi
Portfolio Penguin An Imprint of Penguin Random House India Pvt. Ltd.
2019
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| Θέματα: | |
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| 100 | |a Kohli - Khandekar, Vanita |9 6862 | ||
| 245 | |a The Making of Star India: The Amazing Story of Rupert Murdoch's India Adventure | ||
| 260 | |a New Delhi |b Portfolio Penguin An Imprint of Penguin Random House India Pvt. Ltd. |c 2019 | ||
| 300 | |a xxii, 214 p. | ||
| 520 | |a When Rupert Murdoch, executive chairman, News Corporation, blew up more than $870 million buying Star TV from Richard Li in the early 1990s, analysts were dismayed. Why on earth had Murdoch invested in a pan-Asian broadcaster that was neither fish nor fowl?More than twenty-five years later, with revenues of over $2 billion, Star India is one of the country's three largest media firms. Murdoch's instinct had done what a hundred investor summits could not: showcased the potential of the Indian media market to the world. Vanita Kohli-Khandekar tells the thrilling story of Indian television through its most notable protagonist: Star TV. The narrative is peppered with delicious anecdotes and a fascinating cast of characters that includes Rathikant Basu, Peter Mukerjea, Uday Shankar, Sameer Nair and the Murdochs, who loom large over every scene. | ||
| 650 | |a Mass Media - Management |9 6863 | ||
| 650 | |a Murdoch, Rupert, 1931 - |9 6864 | ||
| 650 | |a Mass Media - Australia |9 6865 | ||
| 650 | |a Business People |9 1164 | ||