Conducting Focus Groups: For Business and Management Students
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Conducting Focus Groups: For Business and Management Students

In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how yo...

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Bibliographic Details
Main Author: Oates, Caroline J.
Other Authors: Alevizou, Panayiota J.
Format: Book
Language:English
Published: London SAGE Publications Ltd. 2018
Series:Mastering Business Research Methods
Subjects:
Management - Research Methodology
Focus Groups
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Summary:In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how you can successfully use focus groups to address your own research question.
Physical Description:xiii, 90 p.
ISBN:9781473948211

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