Conducting Focus Groups: For Business and Management Students
In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how yo...
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| Formato: | Libro |
| Lenguaje: | inglés |
| Publicado: |
London
SAGE Publications Ltd.
2018
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| Colección: | Mastering Business Research Methods
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| Materias: | |
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| Sumario: | In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how you can successfully use focus groups to address your own research question. |
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| Descripción Física: | xiii, 90 p. |
| ISBN: | 9781473948211 |