Conducting Focus Groups: For Business and Management Students

In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how yo...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Oates, Caroline J.
Beste egile batzuk: Alevizou, Panayiota J.
Formatua: Liburua
Hizkuntza:ingelesa
Argitaratua: London SAGE Publications Ltd. 2018
Saila:Mastering Business Research Methods
Gaiak:
Etiketak: Etiketa erantsi
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100 |a Oates, Caroline J.  |9 6909 
245 |a Conducting Focus Groups: For Business and Management Students 
260 |a London   |b SAGE Publications Ltd.   |c 2018 
300 |a xiii, 90 p.  
490 |a Mastering Business Research Methods 
520 |a In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how you can successfully use focus groups to address your own research question. 
650 |a Management - Research Methodology   |9 6910 
650 |a Focus Groups  |9 6911 
700 |a Alevizou, Panayiota J.  |9 6912