Conducting Focus Groups: For Business and Management Students

In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how yo...

תיאור מלא

שמור ב:
מידע ביבליוגרפי
מחבר ראשי: Oates, Caroline J.
מחברים אחרים: Alevizou, Panayiota J.
פורמט: ספר
שפה:אנגלית
יצא לאור: London SAGE Publications Ltd. 2018
סדרה:Mastering Business Research Methods
נושאים:
תגים: הוספת תג
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490 |a Mastering Business Research Methods 
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650 |a Focus Groups  |9 6911 
700 |a Alevizou, Panayiota J.  |9 6912