Conducting Focus Groups: For Business and Management Students
In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how yo...
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| Tác giả chính: | |
|---|---|
| Tác giả khác: | |
| Định dạng: | Sách |
| Ngôn ngữ: | Tiếng Anh |
| Được phát hành: |
London
SAGE Publications Ltd.
2018
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| Loạt: | Mastering Business Research Methods
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| Những chủ đề: | |
| Các nhãn: |
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MARC
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| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_830000000000000_OAT |7 0 |9 11496 |a 50008178 |b 50008178 |d 2020-02-13 |e The Book Syndicate Hyderabad |g 6428.40 |l 0 |o 658.83 OAT |p J4747 |r 2020-03-17 00:00:00 |w 2020-03-17 |y RB | ||
| 999 | |c 6393 |d 6393 | ||
| 020 | |a 9781473948211 | ||
| 082 | |a 658.83 |b OAT | ||
| 100 | |a Oates, Caroline J. |9 6909 | ||
| 245 | |a Conducting Focus Groups: For Business and Management Students | ||
| 260 | |a London |b SAGE Publications Ltd. |c 2018 | ||
| 300 | |a xiii, 90 p. | ||
| 490 | |a Mastering Business Research Methods | ||
| 520 | |a In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how you can successfully use focus groups to address your own research question. | ||
| 650 | |a Management - Research Methodology |9 6910 | ||
| 650 | |a Focus Groups |9 6911 | ||
| 700 | |a Alevizou, Panayiota J. |9 6912 | ||