Conducting Focus Groups: For Business and Management Students
In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how yo...
Salvato in:
| Autore principale: | |
|---|---|
| Altri autori: | |
| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
London
SAGE Publications Ltd.
2018
|
| Serie: | Mastering Business Research Methods
|
| Soggetti: | |
| Tags: |
Aggiungi Tag
Nessun Tag, puoi essere il primo ad aggiungerne!!
|
NMIMS Hyderabad -
| Collocazione: |
658.83 OAT |
|---|---|
| Copia | Disponibile Richiedi |