Conducting Focus Groups: For Business and Management Students

In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how yo...

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Bibliografiske detaljer
Hovedforfatter:	Oates, Caroline J.
Andre forfattere:	Alevizou, Panayiota J.
Format:	Bog
Sprog:	engelsk
Udgivet:	London SAGE Publications Ltd. 2018
Serier:	Mastering Business Research Methods
Fag:	Management - Research Methodology Focus Groups
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

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