Conducting Focus Groups: For Business and Management Students

In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how yo...

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Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Oates, Caroline J.
Rannpháirtithe:	Alevizou, Panayiota J.
Formáid:	LEABHAR
Teanga:	Béarla
Foilsithe / Cruthaithe:	London SAGE Publications Ltd. 2018
Sraith:	Mastering Business Research Methods
Ábhair:	Management - Research Methodology Focus Groups
Clibeanna:	Cuir clib leis Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!

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