Conducting Focus Groups: For Business and Management Students

In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how yo...

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書誌詳細
第一著者:	Oates, Caroline J.
その他の著者:	Alevizou, Panayiota J.
フォーマット:	図書
言語:	英語
出版事項:	London SAGE Publications Ltd. 2018
シリーズ:	Mastering Business Research Methods
主題:	Management - Research Methodology Focus Groups
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

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