Conducting Focus Groups: For Business and Management Students
In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how yo...
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| Язык: | английский |
| Опубликовано: |
London
SAGE Publications Ltd.
2018
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| Серии: | Mastering Business Research Methods
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