Conducting Focus Groups: For Business and Management Students

In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how yo...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Oates, Caroline J.
Awduron Eraill: Alevizou, Panayiota J.
Fformat: Llyfr
Iaith:Saesneg
Cyhoeddwyd: London SAGE Publications Ltd. 2018
Cyfres:Mastering Business Research Methods
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