Conducting Focus Groups: For Business and Management Students

In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how yo...

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Gorde:
Xehetasun bibliografikoak
Egile nagusia: Oates, Caroline J.
Beste egile batzuk: Alevizou, Panayiota J.
Formatua: Liburua
Hizkuntza:ingelesa
Argitaratua: London SAGE Publications Ltd. 2018
Saila:Mastering Business Research Methods
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